Mere weeks ago, the bike industry was wondering what would become of Kona Bicycles. Staff had driven from Washington State down to Monterey, California, for the Sea Otter Classic, set up their tent only to be told to pack up and return to the HQ in Ferndale, Washington. With the brand struggling, its owner, Kent Outdoors, announced that they were seeking a
buyer.
Kona’s troubles began in the pandemic with the volatile boom-and-bust that occurred after most brands sold through their season’s stock before the Fourth of July in 2020. The founders sold to Kent Outdoors—once a maker of bikes themselves, but now largely a holding company for other outdoor brands, which include Arbor Snowboards, Bote, Connelly, O’Brien and Onyx.