Bicycle video cameras are an increasingly popular accessory with cyclists and e-bikers alike.
They have provided some epic action footage and can also mean real time souvenirs of some epic, once-in-a-lifetime journeys on two wheels.
Their ability to capture the behaviour of other road users is also coming into focus as online footage of road incidents often get enormous viewing figures.
Indeed, there is also increasing evidence that they can actually play an effective role in helping police the roads and make them safer for cyclists.