Cost levels the playing field, and most of the popular e-bikes in this category are already pushing the envelope of what is possible without jacking the price of their bikes way, way up. That’s not to say they’re all exactly the same, but they do often use the same motors, the same batteries and extremely similar component options.
So, if you’re a brand like Aventon who has never built a full-size fat e-bike, how do you stand out from the pack?
You focus on the little things.
For starters, you name the bike after exactly what it was built for: Adventure. But, for style points and to conveniently match the name of your company, you drop the “d” in “adventure” and name it the Aventon Aventure.
